Clintonville Welcomes Hipster Baby Boutique

Reprinted from ColumbusUnderground.com
Bye-bye, boring bibs and generic onesies. Nowadays part of the fun of raising a wee one is the ability to show off your parental spunk, and Lottie Da baby boutique in north Clintonville aims to outfit babies and toddlers in the coolest threads imaginable. Owned by Amy Routh and her husband Adam, Lottie Da opened two weeks ago at 4705 North High Street. In addition to clothing and toys the boutique carries custom nursery décor, bedding, accessories, and gifts. “Our products are very unique and designed to put a smile on your face,” Amy said. She offers a baby shower registry and is the only U.S. retailer to carry the Scandinavian Snoozy and British clothkits brands.
Lottie Da’s custom design offerings drastically set it apart from other baby retailers. Clients can work with Amy and her local seamstress to select fabrics, crib bedding, and curtains for custom-made diaper bags and nurseries. And since forty percent of the items at Lottie Da are homemade, much of the store has a one-of-a-kind feel. Amy is particularly smitten with her boys clothing selection. “It’s hard to find edgy boys clothing but I tracked down some amazing designers from Chicago and Brooklyn, and even some punk-rockabilly stuff from L.A.,” she said.
Amy’s inspiration to open Lottie Da was sparked when she was pregnant and working as a designer for Lane Bryant. During her travels to New York and Hong Kong she found hip baby items that she wished were sold in Columbus. “I didn’t want to buy the same run-of-the-mill things that everyone else had,” she said. After incessantly researching her favorite baby vendors and finalizing her merchandising strategy, she built custom-made fixtures and hired a local muralist in order to create a polished bohemian baby Mecca. “People who come into the store usually hang out for an hour because it’s so much fun to look around,” she said.
Lottie Da is open Tuesday, Wednesday, Friday, and Saturday from 10:00 to 6:00, Thursday from 10:00 to 8:00, and Sunday from 12:00 to 5:00. Call 614-754-1261 or visit lottiedababy.com for more information.